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WE GET BRANDS
IN THE GAME.

Australia's most experienced gaming media and marketing company since 2013
WINNER
FESTIVAL OF
MEDIA GLOBAL
Best Esports Partnership
WINNER
FESTIVAL OF
MEDIA APAC
Best Esports Partnership
WINNER
B&T AWARDS
Gaming Campaign of the Year
WINNER
B&T AWARDS
Best Digital Campaign
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GAMING IS
CULTURE
WE GIVE BRANDS INFLUENCE.
Live StreamsGame PartnershipsBranded GamesCreatorsEsportsIRL ActivationsSocialDigital MediaIn-Game
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What our clients say
"Achieved multiple global firsts and drove massive paid and earned reach far beyond the scale of our investment."
"Incredible knowledge and industry contacts, with access to an audience at scale through their network of media channels."
"Super-efficient and transparent ways of working. Love all the efforts you put into making Garnier relevant in the gaming space."

THE MOST PROVEN GROUP
LEADING BRANDS IN GAMING.

Reach + results

PLAY WITH THE AUDIENCE,
WIN THE ROI.

2.6x
ROI Average
8M+
Reach

Independently measured across campaigns with 20+ major global brands. Every $1 in returns $2.60 out. Every month, we reach more than a quarter of Australia across our owned channels, partner network and live activations.

UNLOCK GAMING'S CULTURAL INFLUENCE TO POWER YOUR BRAND'S IMPACT.

80% of Australians now game. We connect your brand with that audience across every format, from game integrations and live streams to editorial and live events. End to end. Guaranteed delivery.

Explore work
CAMPAIGNS THAT DELIVER.
PRIME VIDEO x CALL OF DUTY
TERMINAL LIST x COD
GLOBAL FIRST TOURNAMENT.
McDONALD'S x OVERWATCH
IN-STORE MEAL.
PWR UP WITH GARNIER
CREATOR-LED CAMPAIGN.
WHAT WE DO

BRANDS WAY IN.

We build your brand into gaming culture through four strategic pillars. Every campaign is built on this framework, whatever the format.

FIND
Identify exactly where your audience is gaming and what they care about.
  • Audience research and segmentation
  • Gaming platform and genre mapping
  • Creator and community identification
  • Competitor brand analysis in gaming
  • Brief development and strategic framing
BUILD
Create ideas that connect your brand to gaming culture in a way that feels earned, not forced.
  • Campaign concept and creative development
  • Game publisher partnership negotiations
  • Creator talent identification and briefing
  • End-to-end campaign management
  • Brand safety and compliance oversight
ACTIVATE
Execute across every format, advertising, partnerships, talent, live events and editorial.
  • In-game advertising and placements
  • Live stream integrations and sponsorships
  • Esports and live event activations
  • Sponsored editorial on AU's largest gaming sites
  • Social amplification and paid support
MEASURE
We guarantee results. Then we prove them with transparent reporting against every KPI.
  • Pre-campaign delivery guarantee
  • Real-time performance tracking
  • Reach, viewability and completion reporting
  • Brand lift and sentiment measurement
  • Post-campaign analysis and learnings
About us

BEFORE GAMING
WAS MAINSTREAM.

You Know Gaming has been connecting non-endemic brands with Australia's gaming audience since 2013. Formerly known as You Know Media, the gaming division was separated and relaunched as You Know Gaming in January 2025. The 13-year track record, the publisher relationships, and the client roster all came with it.

We've run campaigns for McDonald's, LEGO, Netflix, Coca-Cola, L'Oreal, Activision Blizzard and over 30 more of the world's biggest brands. Before most agencies knew gaming was worth their attention.

Our full story
"Arguably the most influential gaming agency in Australia since the 2010s."
Gemini, 2026
YKG early campaigns
NOW
YOU KNOW.

Ready to get your brand in the game?

Let's talk
hello@youknowgaming.com